Client
Senior Sniffer Sanctuary
Category
Print Marketing Campaign, Logo Design
Programs Used
Illustrator, Photoshop
Project Summary
The project aimed to create a visually appealing and emotionally resonant campaign to raise local awareness of Senior Sniffer Sanctuary, a nonprofit caring for senior dogs. Though the sanctuary had a strong social media presence, it needed greater visibility within the local community.
The campaign centered on the theme of offering love and care to aging dogs, reflecting the sanctuary's mission. The campaign features heartwarming images of senior dogs to foster an emotional connection. Soft, welcoming colors like teal and light blue, along with playful typography, evoke warmth and compassion. Subtle patterns of hearts and paw prints symbolize the love the sanctuary provides. The prominently displayed logo and campaign name, "Senior Sniffer Sanctuary," ensure brand recognition, while the call to action invites community involvement and support.
.
Logo Design
Senior Sniffer Sanctuary did not yet have a logo. While developing their campaign, I designed a logo that aligns with their brand, appeals to their target audience, and conveys their message. I aimed for a friendly and playful design, using free-hand lettering to achieve an organic, fun feel.
Colors
When selecting colors for this brand, I focused on hues found in nature. I chose blue, a natural color that resonates well with the target audience. I opted for pastel shades, as a significant portion of the target audience are millennials, who tend to respond positively to pastels.
How can I help you with your design challenge?